Tom Brady buys into pickleball. Sorry, we’re not jumping up and down
Pickleball, Inc.

October 12, 2022

NFL’s GOAT Tom Brady made headlines today with an announcement that he and tennis legend Kim Clijsters have invested in a Major League Pickleball team:

The two have been announced as part of an ownership group of an expansion club that will start playing in 2023 as the league moves from 12 to 16 teams. Brady and Clijsters follow NBA stars LeBron James, Kevin Love, and Draymond Green, who bought another expansion club together last month.

Brady and Clijsters’ group is led by Knighthead Capital Management LLC and also includes financial advisor Kaitlyn Kerr, who will serve as the team’s general manager. Matt Alvarez, a film producer who worked on ‘Straight Outta Compton,’ is also an investor.

Shills for Pickleball, Inc. are ecstatic. Sorry, we’re not jumping up and down. For the rank-and-file amateur player, the entrance of all these sports stars and gazillionaires doesn’t make much material impact. If anything, amateurs who compete in major tournaments have been griping a lot lately across social media about the deterioration of Pickleball Inc.’s flagship events as big money prioritizes TV sponsorships, clout-seeking, and celebrity culture over the amateur player experience.

Anyway, doesn’t Tom Brady have other more important matters to attend to, these days?

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